Dr Magdalena Zawisza

Magdalena Zawisza is a senior lecturer in Psychology at Anglia Ruskin University, Cambridge. She obtained her PhD from Royal Holloway, University of London, where she was supervised by Dr. Marco Cinnirella, and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy. She is a co-editor of the Routledge International Handbook of Consumer Psychology (due end of 2016) and an editor of MediaMatters. Her work examines, among other things, explicit or implicit gender attitudes and stereotype content and their performance in advertising context. Another strand of her research investigates attitudes to both men and women in countries undergoing transition to democracy. She is currently developing her interests in Embodied Cognition and is Principal Investigator on a BA Small Grant titled ‘How to get women into engineering? The use of embodied cognition as a buffer against media-based prejudice’. She has also led the psychological aspect of a consultancy project on Essex Police’s brand image and communication methods for public engagement. Her work has been published in well-regarded peer-reviewed journals. She has supervised a large number of students including MSc and doctorate students. See here for more about Magdalena’s research and below for her selected publications.

Recent publications:

Zawisza, M. & Pittard, C. (2015). When do warmth and competence sell best? The ‘golden quadrant’ shifts as a function of congruity with the product type, targets’ individual differences and advertising appeal type. Basic and Applied Social Psychology, 37(2), 131-141.

Zawisza, M., & Lobban, R. (2015). Implicit and Explicit Gender Attitudes as Predictors of the Effectiveness of Non-traditionally Gendered Advertisements. International Journal of Consumer Research, 3, 34-55.

Zawadzka, A.M., Kujalowicz, K., & Zawisza, M. (2013). Position in power hierarchy and believes about consumption across cultures: Financial aspirations and values in Poland and the UK. Journal of Social Research and Policy (special issue: Between Wealth and Well-Being: Consumption, Psychology and Quality of Life), 4(2), 2068-9861.

Zawisza, M., Luyt, R., & Zawadzka, A. M. (2013). Societies in transition: Are they more sexist? A comparison between Polish, South African and British Samples. Journal of Gender Studies, 24(1), 38-55.

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